Services

Market Survey

To succeed in an ever changing world demands knowledge about the market and the more you know about your customers/potential customers the better you will be able to satisfy their needs and demands. Knowledge about your market gives you the right conditions to make strategic decisions that takes your business further.

The concept of market surveys has come to include a stream of different surveys. Resolvia’s market surveys are focused on potential customers and to analyze their needs and views. The data collection will result in knowledge about your target group, where that target group is and which potential that business will have. The data can be gathered through telephone interviews, postal questionnaires, web questionnaires or in another way that we can reach your potential customer in the easiest way.

Our conclusions give you the insight about your business environment and how it affects your operations. Well established statistical methods will not only make the conclusions more accurate but also increase the communicability of the result. In that way we deliver information that supports you in your work of establishing your long term strategic development. By identifying and measure different success factors we will help you increase your sales and profitability.


How do we work?

  • Exploratory study
  • Questions
  • Data collection
  • Analysis & Report
  • Presentation
  • Measures
  • Follow up
  • 15 years experience in surveys
  • Cost effective
  • Responsive and committed employees
  • Reports that are easy to understand
  • Solid statistical analyses

The survey process

 

Exploratory study

What is the result going to be used for? How and who will use the result?

Questions

We will create a set of questions based on your organisation’s biggest challenges and efforts right now. The questions are built as statements that are answered on a five graded response scale.

Data collection

The data collection is done in a way that is most suitable for your organization; via e-mail, www, paper or over the telephone.

Analysis & Report

The result is compiled and presented in clear and easy to understand charts. You will receive measurable and concrete values, which makes it easy to understand and interpret the result. Depending on the purpose of the survey and the questions in the questionnaire, we will conduct an analysis to determine whether there are any statistically significant correlations or differences.

Presentation

We present the result and highlight interesting aspectss and if there are any statistically significant correlations and differences. The presentation is done in different rounds depending on what the customer prefers. We could for example go through the result with your Head of Marketing and then present the result for the management and employees.

Measures

We provide work material directed towards both managers and employees. The purpose is that the working team, with our analysis as a basis, will take a look at their organization and decide which improvements that are needed in order to reach their goals.

Follow up

Depending on your organization and needs we recommend that the marketing survey is repeated in the near future (for example within 12 to 18 months) in order to see how much effect the work on improvements has had on the result.